Gregory Hollister, Marketing and Design

Skills
Experience

Adobe Photoshop 97%

Adobe Illustrator 95%

Adobe Indesign 85%

Adobe Dreamweaver 65%

Quark Xpress 95%

Web Design 60%

Microsoft Office 60%

My current role includes graphic design for internal and external communications related to marketing and advertising for both business to business (B2B) and business to consumer (B2C). Collaborating with sales and technical teams to deliver consistent results and create visual impact.

I have expertise in Adobe Creative Cloud Suite (Photoshop, Illustrator, Indesign, Dreamweaver) Quark Xpress, Corel Draw, digital pre-press, PDF workflow, page layout, web design, HTML and CSS, image setting, photo manipulation including still photography, marketing packages, trade show collateral, booth design, advertisements, brochures, fliers, print design, newsletters, logos and hands-on press operation. Professionally, I have a strong commitment to customer service and experience, sound organizational skills, and the ability to meet critical deadlines.

I enjoy working closely with the marketing team to ensure that all internal and external communications follow branding guidelines, the position takes design projects from concept to completion including: print and web ads, brochures, newsletters, internal and external signage, posters and social media graphics and program branding.

Additionally, I manage design projects, including defining budget constraints, planning design concept, determining print materials and production options, coordinating with vendors, presenting designs, making revisions based on feedback and meeting project deadlines.

KEY ACHIEVEMENTS

• Over 800 ads produced for publication in magazines such as Truck Trend, Diesel Power, Coatings Pro, Sportsman’s Gear, Guns & Ammo, and many others.

• Produced graphics for quarterly promotions that lead to a 408% increase in lead generation.

• Produced trade show booth and collateral graphics for the SEMA Show in Las Vegas for the past ten years.

• Created graphics campaigns for company sponsored NASCAR Camping World Truck Series race that takes place at Las Vegas Motor Speedway.

• Evaluated and qualified large offset printing companies to be compliant in quality and environmental standards relating to ROHS and ISO standards.

• Successful in securing the renewal of Sony Green Partner Program for the environmental management of International Technoprint, Inc.

• Reduced printing costs for product labels by $12,000 in the second half of 2017.

Lead Graphic Designer Jan 2008 - Present San Diego Corporation Rhino Linings Corporation San Diego, CA	An industrial coatings and linings manufacturer, best known for sprayed-on truck bed linings. • Generate graphics for promotions, ecommerce, web banners, direct mail, posters and brochures • Produced direct mail piece that achieved 11% response and lead to three new account contracts • Initiate requests for quotations, purchase orders and ordering print and show collateral • Develop online graphics, landing pages, online promotions, web banners, social media and email graphics • Assist in UI development, marketing packages and trade show booths and collateral • Produce technical data sheets and product labels adhering to Globally Harmonized System of Classification and Labeling of Chemicals (GHS)
Freelance Graphic Designer Self Employed San Antonio, TX	Coordinate and produce graphics products and services, including design and art direction. • Created and arranged graphics and layouts to meet and satisfy a variety of client needs • Produced graphics for Cinco Solar's Sprinter van leading to immediate customer response • Produced high profile vehicle wrap for American Tailgaters Association's tour vehicle for Smithfield Foods • Expertise determining print materials, production options, coordinating with vendors, presenting designs, making revisions based on feedback and meeting critical deadlines. • Develop marketing packages, trade show collateral, advertisements, brochures, flyers, logos and sales tools.
Graphic Designer/Manager Design Interactions Modesto, CA	A full service custom sign shop that produces large format graphics and vehicle wraps. • Produced large format vehicle graphics for up to 5 vehicles a day • Increased production 20% by streamlining graphics organization workflow • Produced vehicle graphics for more than 100 vehicles • Supervised and coordinated all production activities and schedules • Confer with clients about budgets, layout design, prepare proofs and attain final approvals
ISO Management Representative International Technoprint, Inc. a Yamagata Printing Group company San Diego, CA	A complete product documentation service for manufacturing companies around the world. • Achieved implementation of ISO 9001:2000 and 14001:2004 within the company • Secured the renewal of the Sony Green Partner Program for environmental management • Verified ISO compliance and quality assurance for 15 million manuals each month • Certified print vendors for use under ISO 14001:2004 and ROHS standards
Owner, Graphic Designer Tropicwest Prepress Graphics & Production San Diego, CA	A full service prepress service bureau providing film output for serveral printers and designers. • Owned and operated a prepress service in San Diego, producing film output for several printers around San Diego • Produced sign graphics and automotive graphics, cut vinyl signs and vehicle wraps • Extend technical, editing and production support as needed to shops and clients