Gregory Hollister, Marketing Graphic Designer for Hire

Exceptional ability to find clever solutions during difficult situations.

Currently working as part of a marketing team to make sure that all internal and external communications follow trademark and branding guidelines. Taking design projects from concept to completion including logos, online ads, social media graphics, email graphics, large format graphics, signage, posters, direct mail, brochures, and vehicle graphics.

• Expert Adobe Creative Cloud Suite: Photoshop, Illustrator, and Indesign
• Expert Quark Xpress, Corel Draw
• Market Strategies and Campaigns
• Social Media and Email Marketing: MailChimp
• SEO and Adwords Basic
• Lead Generation and Tracking
• HTML and CSS, WordPress Basic
• Manage Vendor Accounts and Negotiate Contracts
• Conduct Market Research, Product Positioning
• Microsoft Office: Excel, Word, and PowerPoint
• Owned and Operated a Prepress Service Bureau
• Supervise, Mentor and Train

• Coordinate Project Schedules, On-time Delivery, Meet Critical Deadlines
• Conduct Quality Assurance Audits
• Assist in Trade Show and Event Planning
• Trade Show Collateral and Booth Design
• Corporate Sales and Marketing Slide Presentations
• Style and Brand Identity Guide Development
• Brand Identity, Trademark and Logo Usage
• Newsletter and Publication Advertisements
• Sales Collateral, Display Advertising, and POP
• Print Design, Proofing, and Color Separation
• Digital Prepress, PDF Workflow, Image Setting and Multi-Page Layout

Senior Graphic Designer Present Rhino Linings Corporation San Diego, CA	Industrial coatings and linings manufacturer, best known for sprayed-on truck bed linings and chemical manufacturing of Polyurethane, Polyaspartics, Polyureas, Epoxy, Floor Coatings and Spray Foam Insulation. • Achieved a record-high 408% response rate in leads with promotional campaign graphics • Reduced the print costs of the company by 50%, by establishing strong vendor relationships • Produced over 700 ads for publications such as Truck Trend, Coatings Pro, Guns & Ammo, and many others • Produced direct mail piece that achieved 11% return on investment and secured two new account contracts • Contributes as a valuable asset to the marketing team by effectively developing print campaigns and digital media solutions that drive brand strategy and bottom line growth
Freelance Graphic Designer Self Employed San Antonio, TX	Full-service graphic design studio, offering custom printing, silk screening, signage and advertising specialty products. • Produced vehicle graphics for Cinco Solar's Sprinter Van which led to three new customer calls directly after leaving installation location • Delivered high profile vehicle wrap for American Tailgaters Association's tour vehicle for Smithfield Foods viewed by over 30,000 visitors per tour stop • Conceptualized art for print and digital designs for various small businesses, with an emphasis on identity and marketing collateral
Graphic Designer/Manager Design Interactions Modesto, CA	Full-service custom sign and graphics company producing large format graphics, retail signage and vehicle wraps. • Designed large format graphics for use in wrapping vehicles and trailers in a short schedule, fast-paced environment for up to five vehicles a day • Increased production 20% by streamlining graphics department workflow and organization • Directed client meetings, interpret client needs, increased sales based on client budgets and time constraints • Led production team of three talented installers
Quality Management Representative International Technoprint, Inc. a Yamagata Printing Group company San Diego, CA	A complete product documentation service for manufacturing companies around the world. Services include one-stop, end-to-end production of user guides, manuals, brochures and web sites. • Achieved company compliance for environmental management systems, ROHS, ISO 9001 and 14001 Certification • Generated and implemented policies and objectives for product quality, procedures, and environmental standards • Awarded the renewal of Sony Green Partner Program for the production of environmentally sensitive products • Added five new print vendors by certifying them for use under ISO 14001:2004 and ROHS standards
Owner, Graphic Designer Tropicwest Prepress Graphics & Production San Diego, CA	A graphic design service for a broad range of clients and projects, including prepress film output, signage, illustration, print services, presentations, and brand identity. • Developed marketing strategies, oversaw daily activities, and identified business opportunities • Established loyal customer base of local designers and commercial printing companies • Forged excellent customer relationships and referrals by building trust and rapport with customers • Managed all aspects of production and pre-flight print files for output to produce film negatives and color separations