The mailer had to lay flat enough for the postal service to deliver it, without damaging it.
A direct mail brochure to be sent to recreational vehicle dealerships and service centers throughout the United States.
The brochure is to highlight a new coating product used to seal RV motorhome and trailer roofs, to protect them from the damage rain, snow and direct sunlight creates over time. In addition, the brochure had to contain a sample swatch of the product.
The brochure was mailed to a purchased contact list of RV dealers and service centers nationwide to introduce the product and to let them know that it would be on display at the National RV Trade Show (RVIA).
In the following weeks, the mailer was met with an enormous response and resulted in more than an 11% response rate and several new applicator accounts. The sales team attending the show were swamped with dealers looking to get more information on how to get started, due to the mailer.